Senior Brand Manager, Instant, UA
Marketing Kyiv Full-time Ukraine
Job Description
- Lead the development of a marketing strategy for Instant Coffee Jacobs in Ukraine
- Ownership and management of Instant Coffee Jacobs P&L in Ukraine
- Development and management of Instant Coffee Jacobs portfolio
- Develop and implement brand marketing plan to achieve short-term and long-term sales goals, financial KPIs, as well as market share goals
- Develop a plan of the launch of new products in the markets
- Lead NPD launch in Ukraine (cooperation with global and local R&D; alignment with all stakeholders)
- Prepare presentations for Sales team, Leadership team
- Prepare monthly reports and presentations on brand representation in the market, financial performance (P&L), regular analyses of business processes
- Work with advertising agencies to promote brands (adaptation/creation of communication materials, development of packaging designs, BTL and ATL projects)
- Develop and approve packaging designs
- Track activity of competitors
Qualifications
- Proven track record in marketing at least 3 years
- Advanced FMCG Brand Management in top marketing organization, managing multiple brands/categories
- Advanced English (speaking and writing)
- Ability to work efficiently in an area of high independence, multitasking, deadlines
- Developed leadership competencies and focus on results
- Analytical mindset, attention to detail
- Excellent knowledge of MS Excel (work with complex formulas and macros)
- Good communication and presentation skills
- Ability to work alone and in a team
Additional Information
- Competitive salary and comfortable working conditions (hybrid format)
- Compensations & benefits (including insurance programs and meal allowance)
- Rewards & recognition program, learning and development in multicultural environment
- Democratic corporate culture and open management team
- Opportunity to become expert in coffee&tea
Company Description
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. Find out more at http://careers.jdepeets.com