Global Category management & business building specialist B2B

Marketing Utrecht Full-time Netherlands

Job Description

We’re looking for a new coffee champion who has an ambition to manage global category and drive business development in our Away From Home division called “Coffee Solutions”. Internally position is called Global Cross-Sell Category Specialist. This role oversees the so called Cross-Sell categories, which are all categories beside coffee like cocoa, milk & milk creamer, porcelain, paper cups. These categories are critical to our customers as we offer a full experience.

An incredibly diverse team that helps each other learn, grow and develop. Just how we like it! Being responsible for Global Cross-Sell Category you will be asked to develop our cross sell category and drive the business in 8 coffee solutions countries

  • Develop and execute global x-sell strategies and ensuring alignment with overall business objectives.
  • Manage end-to-end product lifecycle, from conceptualization to launch and ongoing optimization, ensuring a competitive and innovative product portfolio.
  • Develop the business by leveraging new and existing products and propositions
  • Project management and x-functional collaboration.
  • Collaborate with local customer solutions teams to localize and implement global x-sell initiatives, considering cultural nuances and market-specific dynamics.


We are looking for a Business Developer with a drive for excellence. Someone that holds themselves accountable and doesn’t shy away from responsibility. Given the nature of the role we feel it's important for you to have a very good level of strategic and analytical thinking  as well as a solid understanding of your own added value. We thrive in diverse teams and look for people that appreciate that as much as we do. We can give you a list of “must haves,” however that’s not how we view your candidacy. We do, of course, take into consideration how much experience you have with B2B/B2C marketing and entrepreneurial spirit but ultimately, we look at the bigger picture. But to give you a bit of guidance as to what we feel is needed in this role, we’ll share our “nice to have” list with you:

  • Strong analytical skills and conceptual thinking
  • creative and innovative problem solving
  • Good communication and stakeholder management skills

Additional Information

Your application at JDE Peet's
 If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

Whether or not you are with us, two, four or thirty years, it doesn’t matter. We help you build your skillsets and potential career. We offer a solid and competitive base salary and ad additional benefits to the mix. 

#unleashyourpossibility #acupofamazing #LI-Hybrid

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.

When you grow, we grow, and coffee & tea grows.


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